A Noteworthy Spelling Experience

This is just funny, for so many reasons.

A couple of days ago I was watching television with my laptop on my lap when I got irritated by a spelling error on an advertisement. I usually manage to let spelling and grammatical errors slide right by me, but for some reason (probably red wine) this time I chose to react.

I sent an email to Downy, the manufacturer of the product, and simply said:

“Unstoppable has two p’s. It is infuriating to see it spelled incorrectly in your ads. Please change this.”

I didn’t expect a response but today, to my surprise, I received an email from them. Here is what they wrote:

This made me laugh out loud. Surely the writer cannot be serious! Corporate-speak has outdone itself at Downy.

I thought I should share this with you so that you can enjoy it as much as I did. You are also now made aware of the new word for a noteworthy scent experience.

No need to thank me.


  1. Oh, that’s hilarious!! I’m glad you wrote to them! If that’s true, I think it’s going to be a marketing fail.

  2. I recently received info on the offering of a (paid) wine tasting. They stated the wines were complimentary offerings….still can’t decide if I should let them know the word is complementary

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